The Rokeach Value Survey is a psychological tool that assesses individuals' personal values. Developed by Milton Rokeach in 1973, the survey consists of two sets of values: terminal values and instrumental values. Terminal values are the ultimate goals that a person strives to achieve in life, such as happiness, security, and personal growth. Instrumental values are the means by which a person tries to achieve their terminal values, such as honesty, responsibility, and independence.
The survey presents 36 values to the participant and asks them to rank them in order of importance. This ranking helps to identify an individual's hierarchy of values. The Rokeach Value Survey can be used in various settings, including education, counseling, and organizational development.
The survey has been criticized for its lack of cultural sensitivity and for assuming that values are stable and consistent across different contexts and cultures. Nevertheless, it remains a widely used tool in values research.
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